May 19, 2024

As Twitchy reported, Elon Musk said that he was going to file a “thermonuclear lawsuit” against Media Matters for America on Monday. We haven’t heard of any developments on that front, but we’ll let you know if we do. Musk claimed that Media Matters was trying to game the system to produce an outcome that would display ads from high-profile advertisers next to vile content. Media Matter would then present the screenshots of ads next to some white supremacist tweet.

Michael Shellenberger of The Twitter Files fame said they tried to replicate Media Matters’ experience but couldn’t:

Their goal absolutely is to destroy X. That’s why they exist … to drive advertisers away from conservative media.

Media Matters created 3 accounts and followed 30 accounts similar to the ones in the article. They then constantly refreshed the timeline of posts (13X the number of ads served to this user as opposed to the median.) 50 impressions served against the content in the article, out of 5.5B served the whole day, points to the fact of how efficiently our model avoids content for advertisers. Data wins over allegations.


They followed a handful of Nazis and kept hitting refresh until an ad appeared.

“Media Matters led a campaign for advertisers to leave X because they claimed ads were appearing near white supremacist content. Media Matters is trash.”

Yep … Media Matters “researchers” do nothing but watch conservative content until they think they’ve found a gotcha. Then they can scare away advertisers. It’s a pretty pathetic way to make a living.


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