Get to know the people of Clearpath, what they do and why they selected a profession at Clearpath!
Meet Chris, who handles all issues advertising and marketing for our Analysis Options workforce.
Q: How did you get into Advertising and marketing?
I stumbled into the world of Advertising and marketing in a earlier job. It was throughout a time when new advertising and marketing methods had been rising with the expansion of the web and the digital world. It was my job to deliver the corporate into the fashionable age and evolve their advertising and marketing methods. It was all new and thrilling – and nonetheless is to at the present time. The advertising and marketing world continues to evolve with technological advances, which is why I discover it so fascinating.
Q: What drew you to Clearpath?
What drew me to Clearpath was the corporate tradition. I had beforehand labored for a multi-billion-dollar firm with numerous pink tape and hierarchy, so I noticed start-up tradition as actually liberating. I had additionally been following the corporate for awhile, and thought the expertise of self-driving autos was actually cool. The rising business of robotics was actually fascinating, and I wished to be part of a smaller firm.
Q: Did you’ve gotten any prior expertise in Robotics?
I had little or no expertise in robotics, although I did have some prior expertise advertising and marketing tech merchandise.
Q: What does your workforce do?
My workforce promotes Clearpath Robotics services, connects with our audiences, and showcases our analysis robots and their capabilities to the world. To do that we use inbound and outbound advertising and marketing methods, attend worldwide commerce exhibits and conferences, create a strong on-line presence and develop compelling media.
Q: What does a typical day as a Advertising and marketing Specialist seem like at Clearpath?
Each day at Clearpath is totally different. There are such a lot of totally different features of promoting right here at Clearpath that no day is ever spent doing the identical factor. A few of our duties embrace creating media resembling pictures and movies (photographing and filming robots is tremendous enjoyable), working and monitoring advertising and marketing campaigns, planning occasions and tradeshows, creating collateral resembling posters, brochures, and gross sales sheets, managing the web site and on-line retailer, and creating compelling buyer tales for our viewers. We additionally attend numerous commerce exhibits to fulfill with our prospects face-to-face, study their wants, and get their impressions and suggestions on new product improvement. Should you don’t like doing the identical factor day by day, Clearpath is the place to work.
Q: What’s probably the most satisfying a part of your position?
Essentially the most satisfying a part of my position is being on the forefront of robotics analysis and improvement. It’s fascinating to see how the analysis neighborhood makes use of our merchandise, and seeing the expertise evolve is satisfying.
Q: What do you sit up for when coming to work within the morning?
There isn’t one single factor that I sit up for after I come into work within the morning, however I do get pleasure from all of the totally different initiatives that I get to work on with a bunch of tremendous proficient individuals.
Q: What are the must-have abilities or information for this position?
You must be analytical, organized, have nice communication abilities, and have a artistic edge. An enormous a part of advertising and marketing is with the ability to have a look at a considerable amount of information, resembling internet analytics and CRM information, and have the ability to analyze it. As a result of no day right here is identical, and we work on so many initiatives, you’ll want to be very organized. Each good marketer wants to have the ability to talk effectively and write a narrative. You additionally have to have a artistic edge and have the ability to assume outdoors of the field.
Q: What differentiates Clearpath from different firms?
What differentiates Clearpath from different firms is the tradition that empowers you to strive new concepts. It’s liberating to not be shackled down by processes and pink tape which are so frequent in giant company buildings. I went from working for an “old style” firm to working in start-up tradition, and it was a little bit of a shock at first. A few of it’s nonetheless ingrained in me, however on the finish of the day, too many processes sluggish issues down. It’s start-up mentality to simply get work executed and work quick. There’s additionally the chance to put on a number of hats, which helps to get you out of your consolation zone and means that you can develop personally and professionally.
Q: What recommendation do you’ve gotten for somebody eager about making use of to Clearpath?
The recommendation I’ve is to write down a compelling cowl letter and resume that demonstrates your previous work and fervour for what you do. Attempt to stand out from the remainder. Be artistic. Go above and past.
Q: What Clearpath worth resonates with you probably the most?
The Clearpath worth I determine with probably the most is to be humble. Don’t let your ego get in the best way. There’s all the time one thing new to be taught.
Q: How would you describe the range right here at Clearpath?
Very numerous. It’s an enormous a part of the tradition. Variety may be seen throughout all the extremely proficient groups and departments right here at Clearpath.
Q: Who’s your favourite robotic? And why?
My favorite robotic must be Bender from Futurama as a result of he’s hilarious.
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